Meet the Client

Luminal Development is a leadership and team development business dedicated to helping individuals wake up feeling great about who they are at work. With a focus on continuous growth, they create innovative learning experiences and provide skilled leadership coaching to support people doing world-changing work.

Creative Brief

Design a flexible logo system, ensuring adaptability across digital and print applications.
Craft a custom monogram that seamlessly integrates the letters "L" and "D" into a flowing, interconnected mark. Incorporate a spark at the center to symbolize the ignition of ideas, transformation, and growth.
Maintain a close connection to the existing palette found on the website and brand lifestyle photography, preserving visual harmony across all brand touchpoints.