Visual Identity Design // EdgeVet Veterinary Team Training

Meet the Client:

EdgeVet Team Training was founded by Dr. Artise Stewart, a veterinarian, educator, and mentor with a passion for helping veterinary teams thrive. After years of teaching and working in both general and specialty practice, Dr. Stewart recognized a need for more hands-on training, mentorship, and teamwork in veterinary hospitals. She reached out to Greenhaus Branding to build her visual brand from the ground up—from logo and identity design to website development and beyond.

Project Overview:

• Create a bold, approachable brand identity that reflects Artise’s energy and makes professional development feel fun and engaging.

• Develop a distinctive visual system built around a “building blocks” concept—using simple geometric forms to construct the EdgeVet letterforms and extend into patterns and accents across print and digital materials.

• Design a modern, search-optimized website and cohesive marketing suite that showcase her services, personality, and expertise while reinforcing that this training is anything but boring.

Brand Update // Mineral Springs Methodist Church

Meet the Client:

Mineral Springs Methodist Church recently affiliated with the Global Methodist Church, creating a new chapter in their history and ministry. While they initially put together a quick Canva logo using the GMC icon, the church was ready for a stronger foundation as they prepared to overhaul their website, mobile app, and communications strategy. They needed a refreshed brand identity that would be both faithful to their new affiliation and flexible enough to grow with their future plans.

Project Overview:

• Redesign the logo to create a bolder, more modern version that maintains a connection to the GMC identity while functioning well across both large and small applications.

• Establish a color palette that pulls from the official GMC brand guidelines while introducing a bright spring green to reflect renewal and vitality.

• Build a brand identity that sets the stage for upcoming projects, including a new website, mobile app, and improved church communications.

Campaign Branding // Denise Beldin for Marshville Town Council

Meet the Client:

Denise Beldin is a local realtor, community advocate, and candidate for Town Council in Marshville, NC. With deep ties to the community and a passion for thoughtful growth, Denise’s campaign needed a clear and professional brand identity that would reflect both her commitment to service and the character of the town she hopes to represent.

Project Overview:

• Design a campaign logo that incorporates Marshville’s town colors and nods to the community’s agricultural heritage, creating an identity that feels both local and approachable.

• Develop campaign messaging that distilled Denise’s core reasons for running into clear, compelling copy for her website, social bio, and voter-facing materials.

• Create a cohesive suite of campaign assets—including introductory social media posts, direct mailers, yard signs, shirts, and pins—ensuring a consistent, recognizable presence across digital and physical touchpoints.

Logo Design // Mountain Home Christian Academy

Meet the Client:

Mountain Home Christian Academy is a faith-based educational institution dedicated to the holistic development of students—educating minds, shepherding hearts, and graduating disciples. Entering a fresh season of growth and renewal, the Academy wanted a refreshed visual identity that more clearly reflected its Christ-centered mission while maintaining continuity with its existing red, black, and white palette.

Project Overview:

• Redesign the logo to emphasize Christian symbolism—such as the cross or shepherd’s hook—while subtly incorporating mountain elements that connect to the Academy’s name.

• Ensure the updated identity communicates spiritual and academic values, rather than leaning into athletics.

• Create a versatile design system adaptable across embroidered uniform patches, lit outdoor signage, and car decals.

Logo Design // Bakes & Blooms, LLC

Meet the Client:

Bakes & Blooms is a roadside stand in Augusta, Maine, specializing in custom cookies and premium floral arrangements. With a mission to bring together two creative passions – baking and floral design – the business needed a brand identity that would elevate its presence and attract customers with a polished, professional look.

Project Overview:

• Establish a soft pink color palette that feels romantic and reflects the heart behind the brand—the idea of spreading love through thoughtful gifts of cookies and flowers.

• Build a versatile identity system that works seamlessly across roadside signage, packaging, and digital platforms.

• Draw inspiration from feminine, whimsical styles—particularly LoveShack Fancy and the French coquette aesthetic—to capture the beauty and charm at the center of the brand.

Logo & Web Design // M. Filmore Hodnett, CPA

Meet the Client:

M. Filmore Hodnett, CPA provides bookkeeping and tax services with a focus on delivering quality work clients can trust. With a desire to stand out in a crowded industry, Filmore wanted a brand identity that was modern, approachable, and unlike the traditional, muted look often associated with CPA firms. The goal was to strengthen his visibility, improve his digital presence, and attract new clients through a refreshed brand and website.

Project Overview:

• Create a bold and memorable brand identity using bright colors that stand out from conventional CPA firms while still conveying professionalism and trust.

• Design a versatile logo system that works across digital and print applications, from his website and social media presence to business cards and client materials.

• Build a user-friendly, search-optimized website designed to better communicate his services, strengthen his credibility, and convert visitors into clients.

Logo Design // The Pines Institute

Meet the Client:
The Pines Institute is a transformative recovery organization based in Albuquerque, offering transitional housing, peer support, and therapy to help individuals achieve lasting sobriety. They also support New Mexico’s behavioral health community through training, consulting, and business development for fellow providers.

Project Overview:

• Establish a nature-forward visual direction that aligns with The Pines Institute’s focus on recovery, growth, and community care.

• Develop a flexible, earth-toned color palette inspired by New Mexico’s natural landscape to evoke warmth and stability.

• Design a professional logo on an expedited timeline to support upcoming grant funding applications and organizational visibility.

Visual Identity Design // Denise Beldin Real Estate

Meet the Client:

Denise Beldin Real Estate is transitioning from the name "Your Home Carolinas" to a personal brand under Denise’s name, capitalizing on her reputation for trust, exceptional service, and deep client relationships. This transition strengthens her visibility and aligns her brand with the way clients already perceive her business.

Project Overview:

• Develop a refined, professional logo that reflects Denise’s expertise and client-first approach, creating a polished visual identity that enhances recognition and trust.

• Establish a cohesive digital presence by designing a user-friendly website, optimizing search engine visibility, and creating branded social media templates for consistent online engagement.

• Design high-quality marketing materials, including business cards, yard signs, and branded gift packaging, ensuring a seamless and professional client experience at every touchpoint.

Visual Identity Design // On the Porch Media

About the Client
On the Porch Media is a Charlotte-based production company specializing in high-quality audio and video storytelling. With a focus on collaboration, integrity, and creative excellence, they help clients bring meaningful stories to life.

Project Overview

• Designed a flexible logo system centered around the “OTP” acronym, paired with a warm, fall-inspired color palette.

• Created cohesive digital assets including Instagram story backgrounds, a static 9-grid, and profile images.

• Developed an adaptive website and coordinating business cards to support a polished, professional brand presence across platforms.

Logo Design // Kingdom Life Recovery

Meet the Client:

Kingdom Life Recovery, formerly known as CareCenter Ministries, is a faith-based discipleship program committed to helping men and women break free from addiction and life-controlling struggles. Their one-year rehabilitation program fosters healing, restoration, and spiritual growth, providing a supportive, no-cost environment for transformation.

Project Overview:

Incorporate a cross and shield into the design to represent spiritual protection, strength, and transformation.

• Incorporate a cross and shield into the design to represent spiritual protection, strength, and transformation.

• Use rich shades of gold to create depth and dimension, ensuring the logo translates effectively on both white and black backgrounds.

• Develop a flexible logo system that scales seamlessly from large-format signage to small, minimal web favicons without losing impact.

Visual Identity Design // Giggles & Grounds Play Cafe

Meet the Client

Giggles & Grounds Play Café is a family-friendly space designed for children aged five and under, offering engaging play, art classes, and STEAM activities. While kids explore and learn, parents can relax, connect, and enjoy high-quality coffee in a warm, welcoming environment. The café aims to create a joyful atmosphere where both play and community thrive.

Project Overview

• Develop a cohesive brand identity with a flexible logo system, a set of custom graphic elements and icons, and a visual motif that can be used across social media, the website, packaging, and within the play and café space.

• Create easy-to-use Canva templates for social media to ensure a consistent brand presence and simplify marketing efforts.

• Design an initial landing page on Squarespace to establish an online presence, with plans to expand into a full website that highlights the café’s offerings, class schedules, and events.

Logo Design // Luminal Development

Meet the Client

Luminal Development is a leadership and team development business dedicated to helping individuals wake up feeling great about who they are at work. With a focus on continuous growth, they create innovative learning experiences and provide skilled leadership coaching to support people doing world-changing work.

Creative Brief

• Design a flexible logo system, ensuring adaptability across digital and print applications.

• Craft a custom monogram that seamlessly integrates the letters "L" and "D" into a flowing, interconnected mark. Incorporate a spark at the center to symbolize the ignition of ideas, transformation, and growth.

• Maintain a close connection to the existing palette found on the website and brand lifestyle photography, preserving visual harmony across all brand touchpoints.

Logo Design // Overtime Athletic Club

Meet the Client:

Overtime Athletic Club is a brand dedicated to pushing limits and helping people reach their peak potential. Recognizing the need for a professional look that reflected the high-quality services they provide, they sought to transform their unfinished logo concept into a polished and versatile visual identity that could grow with them.

Project Overview:

• Refine and finalize their rough logo concept, cleaning up proportions and removing unnecessary elements to create a polished, professional design that aligns with their mission.

• Develop a flexible branding system with secondary logos, monograms, and icons to ensure adaptability across various applications, from franchise locations to digital platforms.

• Design a series of custom icons to represent their services, optimized for use on their website and potential signage, making it easy for clients to quickly identify offerings both online and in their facility.

Logo Design // 3 Verbs

Meet the Client:

3 Verbs to Know Yourself is an organization that empowers individuals through workshops designed to foster self-awareness and personal growth. Their unique methodology focuses on identifying three action-oriented verbs that guide participants toward understanding their authentic selves.

Project Overview:

• Use a calming, organic color palette featuring neutral earth tones like beige, brown, and sage green to evoke a natural, grounded feel that aligns with the organization’s introspective mission.

• Create a round logo inspired by the client’s preference for circular designs, incorporating elements of fluidity and three small leaves at the center to symbolize action, growth, and introspection, drawing inspiration from a laurel for its themes of achievement and personal journey.

• Select a traditional serif font with a slightly modernized look to convey a sense of trustworthiness, refinement, and approachability, aligning with the thoughtful and reflective nature of the brand.

Logo Design // FitLyfe

Meet the Client:

FitLyfe offers a range of personalized fitness services including one-on-one in-person training, online training, nutrition and diet coaching, and natural bodybuilding contest prep. Their goal is to help clients set goals, break bad habits, and achieve their fitness potential.

Project Overview:

• Develop a simple, modern, and unique visual identity. Integrate a custom monogram by combining the “FL” to create a distinctive and stylish logo that reflects FitLyfe’s comprehensive fitness services.

• Avoid bright neon colors and traditional fitness hues. Choose a sophisticated color palette that conveys professionalism and trust.

• Create a cohesive and versatile logo system that works seamlessly across all applications, including the website, social media profiles, business cards, and promotional materials.

Logo Design // Hilltop Church Youth Ministry

Meet the Client

Hilltop Church is a non-denominational church that focuses on loving people and being the hands and feet of Jesus. Their youth ministry is youth-led, aiming to engage and reach the young people in their community.

Project Overview

• Create a bold, modern brand identity that reflects the church’s mission and appeals to youth.

• Incorporate colors that complement the Hilltop Church color palette and gives the design energy and a contemporary edge.

• Design a logo and visuals that resonate with both the church community and a younger audience.

Logo + Stationery Design // Warp Development

Meet the Client:

Warp Development is a premier provider of warping and beaming services, catering to a diverse global clientele. They focus on delivering high-quality, commissioned-based warping and beaming solutions that exceed client expectations for quality, timely delivery, and accuracy, all while maintaining competitive pricing and fostering enduring professional relationships.

Project Overview:

• Refresh the visual identity by modernizing the font and layout while retaining the existing warper icon. Aim for a contemporary look that aligns with Warp Development’s commitment to quality and professionalism.

• Maintain the primary hunter/kelly green color but explore its application in a more dynamic and updated way to ensure a cohesive and vibrant brand presence.

• Apply the updated logo and visual identity to printed stationery, including business cards and letterheads, as well as digital platforms such as email signatures, ensuring a consistent brand experience across all touchpoints.

Logo Design // Butters by Janelle

Meet the Client:

Butters by Janelle offers a range of luxurious body lotions, oils, and handcrafted soaps, featuring unique scents and high-quality ingredients like safflower oil and shea butter to pamper and hydrate the skin.

Project Overview:

• Develop a sophisticated color palette featuring cream, black, and gold that replicates well both online and in print, ensuring consistency and visual appeal across all marketing materials.

• Create a versatile logo system that scales effectively from large outdoor banners to small oil bottle packaging, maintaining brand recognition and aesthetic quality at all sizes.

• Design branding elements that convey sophistication and luxury, reflecting the high-quality ingredients and appealing to Reina’s target audience in both online and retail environments.

Logo Design // Breakaway Pastures

Meet the Client:

Breakaway Pastures is a pasture-based poultry farm dedicated to promoting self-sufficiency and regenerative practices through exceptional poultry products and hands-on education. Inspired by a desire to break away from reliance on others for food, we focus on educating our community on sustainable living.

Project Overview:

• Craft a logo and visual identity that incorporates egg outlines with chickens or pastures inside, using a variety of color variations to capture the essence of Breakaway Pastures.

• Utilize bold, slightly rough fonts to achieve an organic look, avoiding traditional farm logo styles to ensure uniqueness.

• Develop a flexible branding system that works seamlessly across various applications, from signage to social media icons, maintaining a cohesive brand presence.

Logo + Business Card Design // Timeless Taxidermy

Meet the Client:

Timeless Taxidermy specializes in turning dead things into art, offering unique taxidermy creations. The business is dedicated to crafting visually stunning pieces that attract clients seeking one-of-a-kind, artistic taxidermy.

Project Overview:

• Craft a distinctive logo and visual identity that captures the essence of transforming the ordinary into extraordinary art, incorporating elements like a grandfather clock, locket, antlers, or a turkey fan.

• Utilize a versatile color palette, as any colors are acceptable, to create a striking and memorable design that stands out.

• Ensure the brand's uniqueness and beauty to draw in customers and convey the high-quality, artistic nature of Timeless Taxidermy’s offerings.