Logo Design // Overtime Athletic Club

Meet the Client:

Overtime Athletic Club is a brand dedicated to pushing limits and helping people reach their peak potential. Recognizing the need for a professional look that reflected the high-quality services they provide, they sought to transform their unfinished logo concept into a polished and versatile visual identity that could grow with them.

Project Overview:

• Refine and finalize their rough logo concept, cleaning up proportions and removing unnecessary elements to create a polished, professional design that aligns with their mission.

• Develop a flexible branding system with secondary logos, monograms, and icons to ensure adaptability across various applications, from franchise locations to digital platforms.

• Design a series of custom icons to represent their services, optimized for use on their website and potential signage, making it easy for clients to quickly identify offerings both online and in their facility.

Logo Design // 3 Verbs

Meet the Client:

3 Verbs to Know Yourself is an organization that empowers individuals through workshops designed to foster self-awareness and personal growth. Their unique methodology focuses on identifying three action-oriented verbs that guide participants toward understanding their authentic selves.

Project Overview:

• Use a calming, organic color palette featuring neutral earth tones like beige, brown, and sage green to evoke a natural, grounded feel that aligns with the organization’s introspective mission.

• Create a round logo inspired by the client’s preference for circular designs, incorporating elements of fluidity and three small leaves at the center to symbolize action, growth, and introspection, drawing inspiration from a laurel for its themes of achievement and personal journey.

• Select a traditional serif font with a slightly modernized look to convey a sense of trustworthiness, refinement, and approachability, aligning with the thoughtful and reflective nature of the brand.

Logo Design // FitLyfe

Meet the Client:

FitLyfe offers a range of personalized fitness services including one-on-one in-person training, online training, nutrition and diet coaching, and natural bodybuilding contest prep. Their goal is to help clients set goals, break bad habits, and achieve their fitness potential.

Project Overview:

• Develop a simple, modern, and unique visual identity. Integrate a custom monogram by combining the “FL” to create a distinctive and stylish logo that reflects FitLyfe’s comprehensive fitness services.

• Avoid bright neon colors and traditional fitness hues. Choose a sophisticated color palette that conveys professionalism and trust.

• Create a cohesive and versatile logo system that works seamlessly across all applications, including the website, social media profiles, business cards, and promotional materials.

Logo Design // Hilltop Church Youth Ministry

Meet the Client

Hilltop Church is a non-denominational church that focuses on loving people and being the hands and feet of Jesus. Their youth ministry is youth-led, aiming to engage and reach the young people in their community.

Project Overview

• Create a bold, modern brand identity that reflects the church’s mission and appeals to youth.

• Incorporate colors that complement the Hilltop Church color palette and gives the design energy and a contemporary edge.

• Design a logo and visuals that resonate with both the church community and a younger audience.

Logo + Stationery Design // Warp Development

Meet the Client:

Warp Development is a premier provider of warping and beaming services, catering to a diverse global clientele. They focus on delivering high-quality, commissioned-based warping and beaming solutions that exceed client expectations for quality, timely delivery, and accuracy, all while maintaining competitive pricing and fostering enduring professional relationships.

Project Overview:

• Refresh the visual identity by modernizing the font and layout while retaining the existing warper icon. Aim for a contemporary look that aligns with Warp Development’s commitment to quality and professionalism.

• Maintain the primary hunter/kelly green color but explore its application in a more dynamic and updated way to ensure a cohesive and vibrant brand presence.

• Apply the updated logo and visual identity to printed stationery, including business cards and letterheads, as well as digital platforms such as email signatures, ensuring a consistent brand experience across all touchpoints.

Logo Design // Butters by Janelle

Meet the Client:

Butters by Janelle offers a range of luxurious body lotions, oils, and handcrafted soaps, featuring unique scents and high-quality ingredients like safflower oil and shea butter to pamper and hydrate the skin.

Project Overview:

• Develop a sophisticated color palette featuring cream, black, and gold that replicates well both online and in print, ensuring consistency and visual appeal across all marketing materials.

• Create a versatile logo system that scales effectively from large outdoor banners to small oil bottle packaging, maintaining brand recognition and aesthetic quality at all sizes.

• Design branding elements that convey sophistication and luxury, reflecting the high-quality ingredients and appealing to Reina’s target audience in both online and retail environments.

Logo Design // Breakaway Pastures

Meet the Client:

Breakaway Pastures is a pasture-based poultry farm dedicated to promoting self-sufficiency and regenerative practices through exceptional poultry products and hands-on education. Inspired by a desire to break away from reliance on others for food, we focus on educating our community on sustainable living.

Project Overview:

• Craft a logo and visual identity that incorporates egg outlines with chickens or pastures inside, using a variety of color variations to capture the essence of Breakaway Pastures.

• Utilize bold, slightly rough fonts to achieve an organic look, avoiding traditional farm logo styles to ensure uniqueness.

• Develop a flexible branding system that works seamlessly across various applications, from signage to social media icons, maintaining a cohesive brand presence.

Logo + Business Card Design // Timeless Taxidermy

Meet the Client:

Timeless Taxidermy specializes in turning dead things into art, offering unique taxidermy creations. The business is dedicated to crafting visually stunning pieces that attract clients seeking one-of-a-kind, artistic taxidermy.

Project Overview:

• Craft a distinctive logo and visual identity that captures the essence of transforming the ordinary into extraordinary art, incorporating elements like a grandfather clock, locket, antlers, or a turkey fan.

• Utilize a versatile color palette, as any colors are acceptable, to create a striking and memorable design that stands out.

• Ensure the brand's uniqueness and beauty to draw in customers and convey the high-quality, artistic nature of Timeless Taxidermy’s offerings.

Logo Design // Yellow Door Counseling + Consulting

Meet the Client:

Yellow Door Counseling & Consulting, PLLC is a mental health counseling and consulting practice that offers a safe and supportive environment for personal growth and exploration. Known for its warm, professional, and highly skilled staff, Yellow Door is dedicated to providing effective and evidence-based care.

Project Overview:

• Craft a logo that embodies the journey of finding open doors and reflects warmth, professionalism, and a unique approach to mental health care.

• Utilize a color palette featuring a yellow that matches the front door of the practice office and navy as a secondary color. Avoid jewel tones, darker colors, and grey to maintain a welcoming and vibrant atmosphere.

• Steer clear of typical mental health imagery and clichés, ensuring the brand stands out in the Mount Holly and Charlotte regions and supports future scalability.

Logo Design // The Waxhaw Plant Store

Meet The Client:

Bringing extensive experience and a deep passion for landscaping and plant care, Waxhaw Plant Store ensures every customer receives high-quality plants and expert guidance through their online platform. Their commitment to excellence helps customers create thriving green spaces, regardless of their gardening expertise.

Project Overview:

• Develop a logo and visual identity that reflect the simplicity, trendiness, and earthiness of The Waxhaw Plant Store.

• Utilize sage green, gun metal silver, and navy blues to convey a connection to nature, stability, and sophistication.

• Incorporate visual elements of plants and flowers, featuring Waxhaw's iconic water tower, to emphasize the store's local roots and focus on plant care and variety.

Logo Design // Southern Living Balloon Co.

Meet the Client:

Southern Living Balloon Co. specializes in whimsical balloon designs that create unforgettable moments for every party guest, catering to events of all sizes with meticulous attention to detail.

Project Overview:

• Develop a fun, poppy yet classy and elegant brand identity that captures the whimsical essence of Southern Living Balloon Co., making it stand out in the event decoration industry.

• Focus on a color palette featuring various shades of pinks, greens, and tan, while strictly avoiding black.

• Create visual imagery that is lively and whimsical yet retain an element of sophistication and elegance.

Logo Design // The Collective Salons

Meet the Client:

The Collective Salons is located in the Dilworth area of Charlotte, NC, offering studio spaces for independent beauty professionals to run their own salons, empowering them to live their entrepreneurial dreams.

Project Overview:

• Design a gender-neutral logo that reflects the sophistication and uniqueness of The Collective Salons, steering clear of common beauty industry clichés like shears or combs.

• Utilize colors that complement the exterior of the building, ensuring the logo harmonizes with its physical environment. Incorporate elegant and sophisticated fonts to elevate the brand's aesthetic.

• Attract independent beauty professionals seeking a refined and professional environment to establish and grow their businesses, while appealing to a diverse clientele base.

Logo & Print Marketing Design // Just Results Personal Training

Meet the Client:

Just Results Personal Training empowers individuals to achieve their fitness goals through knowledge, practice, and support. With over 30 years of experience, they provide an inclusive and affordable environment for clients of all ages and backgrounds.

Project Overview:

• Craft a logo and visual identity that represents Just Results’ 3-step process, ensuring the brand appeals to a wide range of clients from high school students to adults.

• Utilize a palette of blues, tans, and whites, evoking trust, confidence, and wisdom.

• Develop a professional and approachable brand presence by using clean, modern fonts and differentiating Just Results from local competitors.

Logo Design // The Indigo Pearl

Meet The Client:

The Indigo Pearl, is an artisan boutique located in Waxhaw, NC, offering a curated selection of handcrafted leather goods, woodwork, jewelry, and more. This shop’s mission is to celebrate the creativity and craftsmanship of local and regional artisans in this unique treasure trove of one-of-a-kind creations.

Project Overview:

• Simplify and modernize the existing brand for enhanced scalability and legibility, especially in small-scale applications and single-color formats.

• Maintain the signature indigo color while introducing complementary hues inspired by mediums showcased in the boutique, such as iron, clay, and glass.

• Incorporate symbolism from the book "Hinds' Feet on High Places", like a pearl (a symbol of inner beauty, wisdom, and the journey towards wholeness) and antlers (a representation of strength, perseverance, and the ability to navigate life's challenges with grace and courage).

Logo Design // Level Up Dance

Meet The Client:

Level Up Dance offers a unique platform for aspiring dancers aged 5-17, providing comprehensive training and career development opportunities tailored to each individual's needs and aspirations in the entertainment industry. With thoughtfully divided class levels and a focus on flexibility and longevity, Level Up Dance fosters a supportive environment for young performers to excel and define success on their own terms.

Project Overview:

• Craft a logo and visual identity embodying growth, professionalism, and energy.

• Utilize a palette of dark green, which symbolizes growth and development, and gold, which signifies celebration and acknowledgment of achievements, spotlighting dancers' talents and studio accomplishments.

• Elevate Level Up Dance's brand presence by steering clear of dance industry clichés, ensuring distinctiveness amidst local competitors.

Logo Design Update // House of Wilcox

Meet The Client:

Buffalo, NY-based House of Wilcox specializes in creative interior staging, antique resale, mural design, layout design, and decorating, focusing on unique, personalized spaces for adults and children.

Project Overview:

• Conceptualize and execute an updated brand identity for House of Wilcox, encompassing a broad array of creative interior design services such as staging and layout design, antique and vintage resale, mural design and painting, and decorating.

• Explore color palettes embracing earth tones, retro colors, and black and white, with a preference for incorporating bird imagery like ducks or pheasants.

• Design a unique monogram optimized for round social media applications, ensuring versatility and visual appeal across various platforms.

Logo & Packaging Design // Bronco Brews Coffee Wagon

Meet The Client:

Bronco Brews brings the nostalgia of vintage charm together with the aroma of freshly brewed espresso. Operating from a renovated horse trailer hitched to a classic 1973 Ford Bronco, Bronco Brews redefines on-the-go coffee experiences.

Project Overview:

• Design and develop a distinctive brand identity for Bronco Brews and consult on its implementation across signage, merchandise, and product packaging.

• Incorporate elements like horse silhouettes, stylized coffee beans, or classic coffee cups, along with fonts evoking nostalgia and craftsmanship, such as elegant serif or script fonts.

• Integrate the iconic sky blue and white colors of the vintage Bronco truck to evoke a sense of heritage and nostalgia.

Identity Design // Popi's Porch Vacation Rentals

Meet The Client:

From the mountains to the coast, Popi’s Porch Vacation Homes offers family-friendly rental properties that provide a home-away-from-home experience with memories to last a lifetime.

Project Overview:

• Craft a versatile visual identity for Popi's Porch Vacation Homes, blending comfort and adventure to resonate with diverse markets and accommodate potential expansions.

• Balance the rocking chair's symbolism of home-like comfort with a design that transcends specific geographical associations.

• Integrate a personalized color palette of blues, pinks, and whites to evoke serenity and sophistication without leaning towards beach or mountain themes.

Testimonial:

"I highly recommend Karlie as a professional and as an exceptional designer. Karlie and I have worked together on more than a dozen projects over the course of several years. Every time I have worked with her, she has produced a well-designed product, handled communication with grace, and been an incredible partner in truly understanding and capturing my vision. She is a brilliant designer and her creativity goes well beyond any bounds I have ever seen. You will not find a more dedicated, hardworking, talented and friendly designer!" – Lauren Litaker, Owner

Logo & Packaging Design // CasePointe Creations

Meet The Client:

A client of Dana Gray Studio, CasePointe Creations crafts luxurious natural soy wax candles, wax melts, and reed diffusers with a coastal flair. Inspired by their love for candles and coastal living, these business owners aim to bring the soothing scents of the shore to coffee shops along the coast.

Project Overview:

• Transform CasePointe Creations into a standout brand by infusing a luxurious coastal essence into every detail, from logo design to packaging and label creation, aiming to encapsulate the allure of the shore while maintaining sophistication.

• Craft a logo seamlessly integrating the iconic lighthouse motif while embodying luxury and coastal living, design packaging merging beachy vibes with an upscale aesthetic, and develop cohesive Etsy shop graphics aligning with the brand's identity.

Identity Design // Birdsong Design Studio

Meet The Client:

Birdsong Design Studio, with a seasoned team of professionals, specializes in crafting spaces that epitomize successful design, marked by an appreciation for the intricate layers of character, functionality, and community that converge to create timeless beauty. The studio functions as a cohesive unit, seamlessly blending woodworking to artistry to foster spaces that promote community and environmental stewardship.

Project Overview:

• Design and develop a distinctive brand identity for Birdsong Design Studio, striking a delicate balance between beauty, comfort, and inspiration.

• Navigate a color palette centered around grey and soft white while integrating motifs like nests, wreaths, and flowers to evoke feelings of home and connection to nature.

• Ensure the system's adaptability for both print and digital applications, maintaining legibility at various scales.

Testimonial:

"Karlie’s process was thoughtful and productive.  I enjoyed working with her and look forward to implementing the Birdsong Design Studio branding!" – Abby Burba, Owner