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Greenhaus Branding

6814 McNeely Road
Waxhaw, NC, 28173
716-572-7634
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Greenhaus Branding

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Logo Design // Overtime Athletic Club

December 9, 2024 Karlie Altherr

Meet the Client:

Overtime Athletic Club is a brand dedicated to pushing limits and helping people reach their peak potential. Recognizing the need for a professional look that reflected the high-quality services they provide, they sought to transform their unfinished logo concept into a polished and versatile visual identity that could grow with them.

Project Overview:

  • Refine and finalize their rough logo concept, cleaning up proportions and removing unnecessary elements to create a polished, professional design that aligns with their mission.

  • Develop a flexible branding system with secondary logos, monograms, and icons to ensure adaptability across various applications, from franchise locations to digital platforms.

  • Design a series of custom icons to represent their services, optimized for use on their website and potential signage, making it easy for clients to quickly identify offerings both online and in their facility.

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